How We Are Becoming A Go-To Sales Team For The Biggest Names in Fitness

When I launched Top Closers, I wasn’t starting from scratch— My Partner Callum had already built relationships with some of the biggest names in the online fitness industry, like Oliver Forslin, James Beardwell, and Nathaniel Massiah. But knowing them wasn’t enough to secure their business. They had options. They could’ve gone with the well-known companies that had been around for years. So why did they choose us?

The truth is simple: our service and skill level were better.

I’ve spent four years mastering high-ticket sales, logging thousands of hours and refining a process that delivers real results. I knew that what we brought to the table wasn’t just different—it was superior. But in a competitive industry, being better isn’t always enough to get in the door.

So, I made an undeniable offer.

I studied what the top sales agencies were offering and undercut them—not because I wanted to compete on price, but because I knew our service would outperform theirs. I had full confidence that once we started driving revenue, we could raise our pricing, and it would be justified by the numbers.

That’s exactly what happened.

With our first client, we delivered results that couldn’t be ignored. And in the fitness industry, everyone is connected. Once people saw what we did for Nathaniel, word spread. More coaches started reaching out. We kept stacking wins, and as we proved our value, we increased our pricing to reflect our growing reputation and demand.

To this day, every single one of our clients has come through referrals.

That speaks volumes about the results we get and the trust we’ve built. The team at Top Closers doesn’t just take sales calls—we build businesses. And when you can consistently turn conversations into cash, people take notice.

We’re just getting started.

- Bobby Van-Dyck

Founder & CEO, Top Closers